There are several reasons why people go to a gym or personal trainer. One of the main reasons is to improve upon their physical shape. They might want to trim their waist 3 inches, lose 20 pounds, gain upper body strength, etc.
One effective way to measure progress is to record various measurements during the member’s first visit. For example, you could record a member’s weight, body fat percentage, and waist measurement. After 2 weeks, you could record the measurements again to see if you they are moving towards their goal.
When their goals are reached, these members can be placed in a maintenance program where they can be monitored once a month.
Shape.Net software provides the ability to record over 80 different fitness assessments. You can create simple and comprehensive assessment programs. Additionally, you can set goals for each assessment and the member can access their results anytime/anywhere via the internet.
With Shape.Net, you can easily find members who never had an assessment and send out a mass email to these members explaining the benefits of people getting assessed.
You can charge a fee for these assessments or include them is various training programs or memberships you are currently selling.
Bottom line, incorporating fitness assessments into your business will provide opportunities for you to generate more revenue in addition to adding more value for your members.
To get started, just do the following:
· Create 2 different fitness assessment programs (basic and advanced)
· Include them independently and in existing training programs
· Create a one page flyer at front desk so all members can see
· Process orders !!!!!
Hope this helps…..
Larry King
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