Tuesday, April 20, 2010

People Like to View Videos !!!

Hi Everyone,

Videos are a powerful way to communicate with prospects and clients,
yet there are many businesses that do not take advantage of this opportunity.

Any process that you visually repeat over and over again can be captured in a video.
For example, you might show every new client how to properly and safely execute a bench press. If you created a video for all new members to see this process, every client will get the exact same message.

You can easily create a video library referencing each exercise. You can also create videos on different topics, such as nutrition and reasons why your members should buy your products.

These are great services to offer new and existing members. Videos will not replace your training program but will supplement it. Any member that went thru a training session can use the videos to reinforce how to do an exercise or to understand the benefits more clearly.

Sometimes just offering these video services to a prospect that is interested in joining your gym will be what's needed to have them try your facility.

Shape.Net software provides each member with the ability to login to their personal account. This is where your member will view the videos. Additionally, you can control the videos that each member can view. You might offer your entire video library if they purchase a membership or training services for a year. There are other ways to sell this new service, but I will not go into the detail in this short blog.

The steps needed to create a video library are easier than your think:

  1. Get a flip cam for about $200 (http://www.theflip.com/)
  2. Open a free You Tube account. (http://www.youtube.com/)
  3. Create videos and upload to your computer.
  4. With the Flip Video, this can be done in 3 minutes, it's easy
  5. Upload video to your YouTube account.
  6. Connect video to your shape.net system (takes abour 2 minutes).

There are ways to make your videos private so only your members can access the videos with their Shape.net login.

Start your video library today, taking it one video at a time.

Remember, if a picture is a thousand words, a video is a.........

Hope this helps,

Larry









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