Tuesday, April 13, 2010

Communication with your clients and prospects is important !!!

Hi Everyone,

One of the best ways to grow your business is to consistantly communicate with your clients and prospects.

Many studies have shown that in order to remain in your customers mind, you need to "touch" your customer at least 14 times a year - more if at all possible.

Are you doing this now?

Twenty years ago, this would be a very time consuming task.

Utilizing the power of Shape.Net software and the internet, you have amazing tools at your disposal to reach out to your clients and/or prospects easily.

One of the best ways is to create a BLOG and to email your clients and/or prospects information on helpful topics. The BLOG is effective because it stores all of your ideas in one place for easy access. Just email the group of people you are targeting, reference the BLOG topic, and provide a link to the BLOG. Very simple.

Obviously, in order to do this, you need an email address. To get them is easy. When a client checks in to use your facility, make sure the Shape.Net system has the email. You can do this by using the check in feature or the Sched Matrix. When adding a new member to the system, Shape.Net will require that you enter a valid email address. You can also add a link to your website to capture prospects and their emails right into the Shape.Net system. This is great because you don't have to lift a finger and you can collect valuable email addresses. Now that's a great example of taking advantage of a powerful software system and the internet.

Are you doing this?

With all the time you saved by reading my prior post about the 4 Hour Workweek, taking the time to get a plan in place to communicate with your clients and/or prospects consistantly is time well spent !!!

Larry

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