Unsure?

Share this with your members - If you’re unsure about how to use a piece of equipment, ask a trainer on staff. Knowing how to use a piece of equipment will improve your form and reduce the risk of injury. #healthclubs #gym #fitness #studio http://shapenetsoftware.com/

Access Wherever You Are

Access wherever you are - You can access our club management system on any device that has an active internet connection and a web browser.
#healthclubs #gym #fitness #studio http://shapenetsoftware.com/

New Website

Hello everyone, check out our website! www.shapenetsoftware.com

ShapeNet Software New Website

We are excited for the launch of our new website! Stay tuned for future annoucements!

Management Software and Member Retention

How are your membership sales working out for your team at the club?

Let’s say, for example, you are meeting your monthly sales goals of 30 new members a month.

That should position your gym to grow very nicely. But wait !!!

You need to ask one other very important question:

HOW IS YOUR MEMBER RETENTION?

If you are selling 30 memberships and losing 30 every month, you will have a hard time growing your business. Selling 20 and losing 10 a month, is better than selling 50 and losing 50.

I think we can all now see how important Member Retention is.

One of the best ways to improve your member retention is to communicate effectively and consistently to your members during their first 2 weeks as a member. Make sure you are meeting their needs and bringing to their attention services that you offer that could be of interest to them.

Now you can have a great staff to put procedures in place to handle this manually, but there is one fool-proof safety net to handle this:

Have your management software AUTOMATICALLY send out emails and text messages during that critical first 2 weeks in the gym for EACH new member. I have heard many gym owners tell me they are developing a retention plan but just haven’t implemented it yet.

There are software companies that do this very well and have the data to confirm the effectiveness of it.

Basically, once a membership is purchased through the system, the software will queue this member to automatically receive emails and text messages about your services for the next 2 weeks. The order and content is designed by the gym owner to make sure the information is relative to your gym.

If this is done right, you will end up turning your clients into raving fans that will be loyal and help you more easily and effectively grow your business by keeping your retention rates lower.

Clients that enjoy your services will ultimately become long time members AND will encourage their friends to join your gym. Look for management software that can handle this important process for your business.

 

How we handle software improvements

What is most important with anything you do is not necessarily where you are but rather where you are going.

This concept is extremely important for a software company. Let me briefly explain how we handle this concept here at Shape.Net Software.

We are now in our 10th year of providing cloud-based management fitness software and since day 1 we have enhanced and grown our software system by listening to the wants and needs of our valued clients.
Every month we work on the 5-10 most important requests and provide a software release to all of our clients.

Each month you will see bug fixes, new reports, enhanced reports, easier to use screens and powerful and intuitive new screens and functions. Over the years we have phased in cash drawer management, child-care checkin, class waiting list abilities, income category driven financial reports, etc...

After doing this for 10 years you end up with a product that reflects what the fitness industry is looking for to manage their business most effectively. And since the industry is always evolving our product continues to evolve also as we continue to apply new enhancements every month.

For example, we are working on the ability to require the fingerprint of the client and the trainer when they do their session to minimize operational fraud with high-volume personal training facilities.
We are also enhancing our member portal to reflect the windows 8 look and feel.

I wish I can get ready for the windows 9 changes but I guess we'll just wait to hear from our clients.

Appreciating the opportunity to serve the fitness industry.

larry king
owner
www.shapenetsoftware.com

Transforming a Company Successfully

Creating major change in a company, if properly planned and executed, will lead to tremendous success and growth for the company and employees.

Detailed below are 8 important steps that can make this happen:

1. Establish a sense of urgency

(identify and discuss existing issues, potential issues and major opportunities)

     2.  Create a guiding coalition

(put together a group that can lead this change and work as a team)

     3. Develop a vision and strategy

(create vision and develop strategies for achieving that vision)

     4. Communicate the new vision

(get the vision message out frequently to all employees consistantly)

     5. Empowing broad-based action

(get rid of obstacles and change systems that undermine the new vision)

    6. Generate short-term wins

(plan for visible wins and recognize and reward people who make the wins possible)

    7. Consolidate gains and produce more change
(change systems, structures and policies to make sure they align with your vision)

    8. Anchoring new approaches in the culture
(continue to improve leadership and management. articulate the connections between new behaviors and organizational success)

All of the 8 steps mentioned above give companies the best chance of succesful growth. What is most important is to note that all steps are needed and if some are missed, the chances of success will be less likely.

(I would like to thank John Kotter, author of Leading Change. Most of the info from this blog entry were accumulated from ideas presented in his great book).

Have a great day !!!

Larry King
Owner
www.shapenetsoftware.com