Wednesday, April 28, 2010

Reminders are Important for your Business !!!

Hi Everyone,

Have you ever had a client miss a personal training session or a class that they ultimately wanted to attend and they basically just forget about it.

One of the best ways to remind them is to email and/or text your client a reminder of the appointment.

We all lead busy lives and simple reminders will keep your business running smoothly. Reminding your clients to attend their scheduled appointments will help them achieve their fitness goals.

Shape.Net software has several ways that these reminders are automatically sent to your clients via email and/or text message:

1. When the front desk adds appointment to the scheduler
2. When a member logs in via member web portal and schedules appointment
3. At 5pm, all clients in the scheduler for the next day will get an email and/or text message reminder about their appointment.

These simple reminders are great because they are automatically being sent to your clients.

This is just another example of how powerful management software can make your business better.

Larry

Tuesday, April 20, 2010

People Like to View Videos !!!

Hi Everyone,

Videos are a powerful way to communicate with prospects and clients,
yet there are many businesses that do not take advantage of this opportunity.

Any process that you visually repeat over and over again can be captured in a video.
For example, you might show every new client how to properly and safely execute a bench press. If you created a video for all new members to see this process, every client will get the exact same message.

You can easily create a video library referencing each exercise. You can also create videos on different topics, such as nutrition and reasons why your members should buy your products.

These are great services to offer new and existing members. Videos will not replace your training program but will supplement it. Any member that went thru a training session can use the videos to reinforce how to do an exercise or to understand the benefits more clearly.

Sometimes just offering these video services to a prospect that is interested in joining your gym will be what's needed to have them try your facility.

Shape.Net software provides each member with the ability to login to their personal account. This is where your member will view the videos. Additionally, you can control the videos that each member can view. You might offer your entire video library if they purchase a membership or training services for a year. There are other ways to sell this new service, but I will not go into the detail in this short blog.

The steps needed to create a video library are easier than your think:

  1. Get a flip cam for about $200 (http://www.theflip.com/)
  2. Open a free You Tube account. (http://www.youtube.com/)
  3. Create videos and upload to your computer.
  4. With the Flip Video, this can be done in 3 minutes, it's easy
  5. Upload video to your YouTube account.
  6. Connect video to your shape.net system (takes abour 2 minutes).

There are ways to make your videos private so only your members can access the videos with their Shape.net login.

Start your video library today, taking it one video at a time.

Remember, if a picture is a thousand words, a video is a.........

Hope this helps,

Larry









Tuesday, April 13, 2010

Communication with your clients and prospects is important !!!

Hi Everyone,

One of the best ways to grow your business is to consistantly communicate with your clients and prospects.

Many studies have shown that in order to remain in your customers mind, you need to "touch" your customer at least 14 times a year - more if at all possible.

Are you doing this now?

Twenty years ago, this would be a very time consuming task.

Utilizing the power of Shape.Net software and the internet, you have amazing tools at your disposal to reach out to your clients and/or prospects easily.

One of the best ways is to create a BLOG and to email your clients and/or prospects information on helpful topics. The BLOG is effective because it stores all of your ideas in one place for easy access. Just email the group of people you are targeting, reference the BLOG topic, and provide a link to the BLOG. Very simple.

Obviously, in order to do this, you need an email address. To get them is easy. When a client checks in to use your facility, make sure the Shape.Net system has the email. You can do this by using the check in feature or the Sched Matrix. When adding a new member to the system, Shape.Net will require that you enter a valid email address. You can also add a link to your website to capture prospects and their emails right into the Shape.Net system. This is great because you don't have to lift a finger and you can collect valuable email addresses. Now that's a great example of taking advantage of a powerful software system and the internet.

Are you doing this?

With all the time you saved by reading my prior post about the 4 Hour Workweek, taking the time to get a plan in place to communicate with your clients and/or prospects consistantly is time well spent !!!

Larry